Our 6 eco design principles
When we set out to design our products, we like to get off to a good start by thinking about the end, from the very beginning. We know what the end is going to be, because the end of one of our products is always the beginning of something new. The materials that make one product have been recycled from other things and once that product has reached its end its materials can be used for new products. So that is why we know what the end of a product is going to be right from the start. The end of the way, however, isn't the only important part of a product's journey. Has it trodden lightly all along that way? Did it take lots of energy to make and ship far distances? What happened to the bits that weren't used in production? Was it useful?
So the Blue Marmalade Way is to think about all this before the product exists and ensure that it treads lightly on its way to the end and on to the beginning of another product: